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SC Johnson Expands WOW Concept in Ghana

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By: TOM BRANNA

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GHANA: SC Johnson has expanded its WOW business concept to the Yilo Krobo District of Ghana, and rolled out improved product options. The expansion builds on two years of consumer research, which resulted in a better product bundle, and an improved business structure that better reflects consumer needs and enables a more sustainable business model. Through the improved program, local sales agents will sell products in the communities in which they live, and coach consumers about product use a...

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